We are drowning in content, advice, how to’s and ‘personal brands’, AI ads, AI ambitions and just so so much STUFF.
But for people and brands to stand out in 2026, it’s going to be about intentionality.
I believe that we can’t keep churning - testing yes, but throwing out wholly AI generated content just to be visible will be damaging to brands.
Yes use it to unlock, but the Christmas ads that relied on AI had pretty strong consumer rejections.
As with all things new, it’ll be about bedding in and incorporating into processes.
But not automation and AI instead of creativity.
It’s as well as.
And intentional use of analogue media, IRL events and more.
Maybe that’s just me. Maybe I’ll eating my words. Or be part robot by the end of the year.
Beep, boop.