Content & Social Strategy
A local accounting firm needed support raising their profile locally amongst business owners.
Channels:
Website redesign, Blogs, SEO, Facebook, Linkedin, Twitter, Community management
Focus:
Accounting, B2B
The Brief:
A digital-led strategy to increase traffic to their website, and effectively growing their reach via social.
The Execution:
The project began with a definition of core target audience segments and keyword research.
Social Media Reach & Web Sessions over 12 months
Build out a new website wireframe and information architecture in collaboration with a web designer.
The aim was to best sell the key accounting services relevant to business owners of start-ups, scale-up businesses and established corporates.
This then became the basis for a content strategy, distributed across search engine optimised blog articles and social media channels.
